The RT & The Like Are Worthless
Written by: Adam | On: September 1st, 2010I am calling BS on the RT & the Like button.
You and I are hiding behind the guise of someone who cares, when the reality is that every time we hit the like or RT button we don’t give a shit.
Social media is full of bullshit, this isn’t news to you I know. But it didn’t hit me until today when I realized I am full of it too. I was reading an article (skimming) when I clicked the RT button and added a the note “a good read” when in fact I hadn’t truly read anything, or for that matter even enjoyed it. Then it hit me again when I was watching the latest episode of WLTV, which was about beer, and I was wondering how a good comment could help me promote my site.
At that moment in kind of just hit me. I all to often am nothing more than the spammer / douche bag that just replies to get recognition. In fact it made me realize that I don’t even consume content, that many times I am just looking at things wondering how I can use it to help myself.
I know that average Joe Facebook user doesn’t look at it as an opportunity to promote himself, because he isn’t using the internet to promote anything. But in reality the RT, the Like, the Digg, The Stumble, all of it is just screams look at me I care enough to do something, but not enough to actually take any time to read your content, digest it, and formulate a meaningful opinion on it.
So what caused the downfall of these social media applications? Was it jackasses who only care about themselves (me), was it because often a like, RT, etc is being done as a favor and not because the content was good, was it to gain a link or recognition? Who knows?
I am not sure what it is, but for me it is time to change the game. To go back to why I originally posted blog comments and RT’ed good tweets, because they were worth commenting on. Until then in my book the RT & Like are worthless.
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