Hey Creadivs,

Commerce -> That-a-way

With my networking buzz still going strong I attended the 5th Annual Health & Interest Fair at the Towne Center in Merrillville last week, and it was quite a fun time. I never really realized how much I enjoyed just getting out of the office and meeting new people. In the name of commerce and company visibility that is.

With the goal of handing out some cards and expanding my network I walked into my first ever health fair/ expo thingy. It was a lot of fun. I got to meet some more amazing people that had some really cool products and strong ties to the medical field. I gained a new potential lead and a really cool opportunity to help a new RFID company do some data collection.

If you don’t believe the adage “it isn’t what you know it is who you know” then you are a ball in high weeds. Social networking gives you an absolute amazing advantage in business. Building your personal brand is a hot topic for me as I read Crush It by Gary Vaynerchuk and I am absolutely dumbfounded by the success of this guy. He has made himself a brand by doing what he does best, meeting people.

Now don’t get me wrong you can’t be out there spewing BS all over the place and have success just because you know some people. But if you are overlooking getting out there on Facebook , Twitter, Linked In or even at local conventions you are missing a huge market and a huge opportunity.

I know that I will be attending the Health and Wellness fair annually. What will you be doing to grow yourself?

Social networking tip:

When you get back from your event make sure you take the time to file your business cards away. Organizing them in your binder or entering the info into your outlook contacts folder can take some time, but in the end will leave you better prepared to find and contact that person later on. Also you can leave notes about what they looked like, what they do, how you met them, and what interest you shared that could help create a better network.

Links

Gary Vaynerchuk – The Wine Guy that knows business.
The amazon link in this post is an affiliate link. I am trying to make some money by selling you stuff I like.

Tags: Business Tips, Marketing, Social Networking

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