Branding is like gardening . . .
. . . all you can do is plant the seed in their hearts and minds, and keep conditions favorable for germination.
A brand isn’t something you can “impose” on your audience. Try as you might, telling your public over and over that you’re the best won’t get you #1 status in their minds (especially given people’s limited trust in advertising these days). Showing them, on the other hand, is what cultivates those warm fuzzies.
The good news is that, like gardening, fostering brand identity is a well-explored field. Whether you’re peddling a commodity (like table salt) or a completely original concept (like . . . well . . . it’s original, that’s the important part) someone out there has some applicable experience to share.
Take Away: Your brand is out of your control! Work with your audience, not on them.
2 Comments
Adam on March 1st, 2008
Narendra.s.v,
Thanks for the comment, we feel that the purpose of your logo is definitely best fulfilled when it is describing and showing the benefits of your business and not just the stating “I am the best”. People can be attracted by claims of “the best” or “ultimate” but your brand shouldn’t be a tacky catchphrase it should be a strong portrayal of why you are the best.
Adam
narendra.s.v on February 29th, 2008
yeah! if you try to show you are the best to the readers then they certainely have that feeling
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