Meet Prototype

Prototype is the internets newest design superhero.  A character that is strongly influenced by Megaman came to life out of a new project I am working on with a friend and developer.

Over the last week we have been developing a new brand for our Wordpress and CMS theme development site Themecannon.com.  After many iterations of the design we have finally established what we feel will be a strong brand, something that can be marketed easily and will hopefully be memorable.

Last week I wrote a post describing to you some steps you should take to help develop your logo, today I am going to show you how I used those steps to develop our design for Prototype.

• Brain Storm - Describe your business.

We are strong, motivated, and professional.  We have technical skills and designs skills.  We keep up with changing technologies and are on the verge of creating the next big thing.  We can provide powerful designs with cutting edge development methods.  We are fun and energetic. 

•  Sketch & Revise

The sketch and revise stages often get mixed together so I am putting them together now.  Below you will see a progression of ideas to the final design.  First our idea was simply make the logo a cannon that would make perfect sense, right?  But we decided that it didn’t fit us.  A simple cannon was too old fashion, not cutting edge like we want to portray ourselves as.  So we moved to a tank.  The tank was scrapped because it just wasn’t original enough.  Then we got the outline of Prototype.  Prototype was it, we had found the right concept.  It was time to color and finalize him.

• Create A Story

Prototype is a design and development superhero, he stands tall and carries a big stick.  A cannon for an arm allows him to blast out the newest and most interesting concepts and themes for wordpress and other CMS’s.  Prototype is fast and friendly, but he also knows when that there is a time to be serious and he will take care of business.

Prototype was probably the most fun logo I have created.  Your process can be fun as well.  Just remember that by taking the long route and doing this sometimes silly step you can produce a great logo.

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