Thinking of Branding Your Blog?
Whether you write for fun, or because you want to teach people something, or because it is your business you will eventually find yourself wanting to establish a brand.
Since it can be a daunting task here are a few steps in the design process to help you out.
- Brainstorm
A blog is an extension of you and it should represent your personality, your traits, and your feelings. Make a list of your personalities, what your blog is about, who you readers are, what your tone is. Having a list of all of these factors will help you later when you begin to draw your logo.
- Sketch
If you think that you don’t have the creative gene or you are not a very good artist, don’t be discouraged. You don’t have to be. Finalizing your design can always be done by a professional later on. But if you can start sketching some ideas that you may have generated from your list, developing a solid concept, having something to show a designer will make your branding process go much quicker and easier. You will also end up with a product that more resembles what you are looking for.
- Review/Revise
Your brand has to be perfect. You must be absolutely happy with what you have created. Ask your friends and family for opinions. Get online and find a group to review your ideas or to help you brainstorm. Then head back to that drawing board and start sketching again. You can never take to long to establish your brand.
- Create A Story
This may sound hokey, but you need to believe in your brand. Create a story that explains what your logo is. If you can fully understand what your logo represents you will be able to market yourself more strongly.
Your brand is you and needs to represent that. If you just throw something together quickly most likely it won’t be succesful. Take your time and build your brand around you, don’t let a designer build it for you. I design logos for people and these are all the things I try to consider. But if you come to a designer with these items in hand or mind you will find that your logo is much better in the end.
Thomas Sinfield on February 12th, 2008
Great point adam! You don’t want a half done brand, so you really need to take the time to really think about how you want to brand your blog!
Thomas Sinfield’s last blog post..Custom Blog Designer Preview