An Arbitrary Logo and Name
Yesterday I was browsing through my usual forums and came across a thread asking for opinions about a companies new logo design. I gave my opinion that the logo left me wanting more because after viewing it I left without knowing anything about the company at all.
I was met with the words “that is exactly what we wanted” and the point was made that many successful companies often give no clues to what they do through their name or logo design.
This was a point of view that I had never really taken into much consideration as I have always been a supporter of the have your brand represent what you do idea.
But it is true, look at google, nike or amazon.com. If you didn’t know these companies you would never guess what they were by simply looking at their brand.
So I want to know what you think. What defines a good logo if it isn’t determined by how it represents a company?
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2 Comments
Adam on March 17th, 2008
@Homebizseo,
This is true, so adaptability would be characteristic that defines a good logo. Is there anything else?
Homebizseo.com on March 17th, 2008
The logo need to be legible and inviting. Before choosing a logo several factors come into play. Will it look good on a tshirt and a billboard? What about the car? Lawnmower? Speed Boat? Will it be classy or tacky.