Rolling Rock is set to brand the moon, according to moonvertising.com.

I’m unsure yet whether this is actually going to happen, or if it’s a gimmick. But, like any responsible blogger, I Googled “Rolling Rock Moon” before posting, and found a second source (another one of the company’s sites). Good enough for me.

Anyway . . . it seems a beer company, Rolling Rock, intends to attempt to use a giant “laser” to project its logo onto everyone’s favorite natural satellite–the Earth’s moon. This supervillainous act is set to occur during the next three full moons (the first of which is coming up on March 21st).

Plausible? I can’t say. Effective advertising stunt? It remains to be seen. But I can tell you I’ll be keeping an eye out for it, and I’m sure I won’t be the only one…

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