The Mystery of Search Engine Marketing Part 2

Learning the basics of something can often be boring, yet they are essential to know when you want to accomplish a task.  In part 2 of our series on search engine marketing I am going to tell you about the different types of search results that you will find on the internet.

There are two major types of search results to be found on the internet: organic search results and paid search results.

Organic search results are those that are found naturally by a search engine based off of keywords, and page content.  These types of results are the most used with roughly 60% of all searches having an organic result clicked. This is mainly because they occurred naturally and users are more likely to trust them. Organic search results are therefore very important for your company to have.  In search engine marketing obtaining quality organic search results that have a high ranking is a difficult task, but one we will discuss in detail in later submissions.

Paid search results are exactly as they sound.  You pay an organization to show your link when a keyword is searched.  These types of results are generally found on the right or bottom of a search page and are targeted specifically based on keywords the links creator wanted them to be.  Although these results are not in the majority of the click ratio for search results, their percentage of the market share is growing steady and you will find that have a paid search program will be something that is very important to your company.

Well that wraps it up for the types of search results found on the internet, our next article will cover where searches are going to find there information.  So stay with us in our study of search engine marketing.

The Mystery of Search Engine Marketing

Search engines are a force to be reckoned with in the marketing world today.  With nearly 65% of all web users currently searching something on a daily basis the possibilities for your company to produce sales via a search engine are endless.  So the question becomes how do I get my company to show up in the results of a search engine. 

This is an extremely difficult task that requires a large amount of knowledge and work on the part of the web programmer, web designer, copyrighter, and content builder for your site.  Your development team is going to need to work together closely to provide the spiders (search engine bots that look for relevant content on your site) good information that will allow the search engines to find what they are looking for.

First you need to know the basics.  In the upcoming days we are going to provide you with information on the following topics.

• The types of search results.

• Where searches look for information.

• A history of the web search.

Once we have covered these topics we are going to move forward in our quest to discover the secrets of becoming an effective search engine marketer.  So please sit back and hang on while we take you deep into the world of optimizing your site.